Color Matters #7

Over the past few years we were under the influence of emerald, radiant orchid, marsala... and we already know, which colors will rule the world in 2016. Actually, if you snoop around the world of fashion, you'll see they have already started.

Some of you might not be aware that there is an organization called Pantone Color Institute, which selects color trends for the upcoming season and establishes global color direction. Basically, they simplify the process of communication between designers, manufacturers, retailers and customers. With more than 1700 specified colors it's easy to get confused, that's why colors are marked with numbers. (There are more than 1700 of them!) This years's winners are: rose quartz 13-1520 (light pink) & serenity 15-3919 (light blue). For the first time combination of two shades was chosen, but as always after a long consideration and analysis. According to Pantone, pastels they have selected are supposed to "evoke an easy, calm and quiet mood, bringing us comfort and making us feel good." So this year, prepare yourself for a huge dose of romantic toned pigments, but don't forget to choose a perfect color combination that supports your personality.

Colors are powerful, not only in the world of marketing and branding. They influence our perception, make images memorable, shape our attitude... They are a huge part of our daily decision-making-process.

How to combine color in makeup? There are a couple of helpful "inventions", such as:

  • color wheel (color circle) - a visualization of colors arranged sequentially (primary+intermediate). Colors related are next to each other, complementary are on the opposite sites of the circle.
  • theories of color harmony - using colors that are next to each other on the color wheel (f.e.: to create a subtle mix of blue shades), or on the opposite sites (f.e.: to create a contrast, enhance the color of your eyes).
  • 4 season color analysis (spring, summer, autumn, winter) which led to 12 and later 16 season color system. (Colors that match specific skin tone, hair color, eyes...)

Those color theories can be your great guideline. But don't slavishly follow them every time you take a brush into your hand. There is no universal meaning for each color - your makeup is only your story. Reflect your mood or hide an emotion - don't limit yourself. Consider the wardrobe/ styling and the purpose of the makeup itself... or just play. Be aware of trends, but don't let any colors be degraded. Most importantly, don't be afraid to use them. This is where boredom starts. After all, colors matter and make a statement.

Don't ever underestimate the visual sense. You never know what you might notice at first sight.

So which colors will you pick tomorrow to tell your story?

*color wheel, source: Pinterest
*color wheel by Lynn Pattison
*color wheel dress, photo by Paul Malon, 1950s